Gamer-hate: Ubisoft’s new NFT project vid gets 96% dislike ratio

The top comment on Ubisoft’s YouTube video introducing its NFTs has more likes than the actual video, and slams the firm for “milking” money from its customers.

French gaming giant Ubisoft Entertainment SA’s new nonfungbile token (NFT) project Quartz is facing strong pushback from the gaming community.

Ubisoft unveiled the Beta launch of Quartz via a brief YouTube video on Dec. 8 that has 214,721 views at the time of writing. The project aims to combine NFTs and blockchain technology with existing Triple-A game titles, and announced Tom Clancy’s Ghost Recon Breakpoint as its first game to officially integrate NFTs.

The video introduces Quartz as a platform that enables gamers to “collect the first playable and energy-efficient Ubisoft NFTs” that are dubbed as “Digits.”

YouTube recently changed its policy to hide the number of dislikes a video on the platform gets, however the number can still be accessed by Google Chrome extensions. Upon using an extension, the video currently shows 1,400 likes and 37,000 dislikes which equates to a dislike ratio of roughly 96%.

One of the top comments on the video from user “OperatorDrewski” currently has 2,600 likes with zero dislikes, and blasts Ubisoft’s NFT project as a quick cash grab as opposed to improving the overall gaming experience:

“To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team.”

“You took a solid franchise and absolutely made it a laughing stock,” they added.

This opinion appears to be shared by a significant number of the community, with users on Twitter also lashing out at the firm in response to its latest announcement as they threatened to uninstall the firm’s games and boycott Ubisoft completely.

A Dec. 8 post over on the r/gaming page on Reddit shows a concerted effort to boycott the new NFT project. The post titled “do not support “Quartz”, the new NFT Ubisoft marketplace” from “u/WolverineKuzuri93” currently has 2,500 comments and an upvote ratio of 93% at more than 13,400 upvotes.

The Redditor highlights similar issues to the top commenter on YouTube, noting that:

“We have to stand against this practice. […] This is just another way to nickel and dime players with cosmetics rather than focusing on making quality products with depth. We have to let companies know this is anti-consumer.”

“I’m not entirely against the concept of using an NFT style system for digital games. For example, actually owning your digital copy rather than just a license so you can sell it to another user’s account. That’s actually the future of digital gaming. What I’m against is how Ubisoft are doing it with in-game items,” they added.

Gamer backlash to NFTs

This is not the first time a major firm has been flamed for looking at, or launching into the world of NFTs. Cointelegraph reported last month that community messaging app Discord was forced to walk back its Ethereum-based NFT integration plans, after the gamer community bombarded CEO Jason Citron.

Citron initially teased his firm’s plans via a screenshot of a beta feature showing Ethereum NFT wallet support, however he was promptly hounded with thousands of comments calling on him to abandon the plans along with users threatening to cancel their paid Nitro subscriptions.

Reddit: OpenSea walks back on IPO plan following community backlash

Unlike the case of Ubisoft, where the community appears to be peeved by what they assert is a cash grab, the crypto-skeptics on Discord believe NFTs are a Ponzi scheme and damage the environment due to the energy required to mine cryptocurrencies.

Cointelegraph has reached out to Ubisoft representatives for comment, and will update the story if they respond.

Video Game Giant Ubisoft Launches NFT Platform, Software Firm’s Blockchain-Tech Runs on Tezos

Video Game Giant Ubisoft Launches NFT Platform, Software Firm's Blockchain-Tech Runs on Tezos

The French video game manufacturer based in Montreuil, Ubisoft Entertainment SA, has announced the company has launched a blockchain-based platform called Ubisoft Quartz. According to the company, the platform will enhance specific games with playable and energy-efficient non-fungible token (NFT) assets.

Ubisoft Quartz Revealed

For quite some time, video game companies have shown strong interest in NFT technology and blockchain-based games. Earlier this year, firms like Square Enix, Ubisoft, and Electronic Arts have been hinting at moving in the NFT direction. Now Ubisoft has announced it has launched a platform that will leverage the Tezos (XTZ) blockchain to utilize NFT technology.

“Introducing Ubisoft Quartz,” the gaming company tweeted on Tuesday. “We’re bringing the first energy-efficient NFTs playable in a AAA game to Ghost Recon: Breakpoint. Try it in the beta from December 9 with three free cosmetic drops.”

Video Game Giant Ubisoft Launches NFT Platform, Software Firm's Blockchain-Tech Runs on Tezos

Ubisoft is well known for its franchise gaming titles like “Assassin’s Creed,” “Prince of Persia,” the Tom Clancy game franchise, “Rabbids Invasion,” and “Just Dance.” The Ubisoft Quartz website notes that the platform is a “place where you can acquire Digits, the first Ubisoft NFTs (non-fungible tokens), playable in an HD game and rely[ing] on an energy-efficient technology.” The company adds:

Digits will allow you to complete your missions in style.

Tezos Native Token Skyrockets Following Ubisoft’s Announcement, Ubisoft’s Digit NFTs Aim to Be Unique

The web portal shows a few items that could help a player compete in style with NFT items like an M4A1 tactical rifle, an enhanced helmet, and enhanced pants, all of which are limited edition. Meanwhile, after Ubisoft revealed the NFT platform and disclosed the company was working with Tezos, the crypto asset XTZ skyrocketed in value during the last 24 hours. At the time of writing on Wednesday, December 8, XTZ is up 26% in USD value.

The three NFT drops for Tom Clancy’s Ghost Recon game are free, the web portal details, but only Ghost Recon Breakpoint Ubisoft Connect PC players can acquire and play with Digits. “Every single Digit features a serial number,” Ubisoft says. “This serial number is displayed on the collectible and on the in-game item. Each Digit will also be tied to the player names of all its previous and current owners.” Ubisoft’s NFT platform description also notes:

The combination of a serial number and ownership history makes each Digit truly unique.

What do you think about Ubisoft entering into the world of NFT technology with Tezos and the Ubisoft Quartz gaming platform? Let us know what you think about this subject in the comments section below.