Nifty News: Pepsi’s debut drop, 1inch expands P4 Metaverse and Tom Brady gifts NFTs

Pepsi and VaynerNFT drop free genesis collection, 1inch and Parts of Four partner to expand the P4 Metaverse, Tom Brady gifts NFTs on Autograph and Pantone releases the Color of the Year 2022 with Tezos

Cointelegraph has had a lot of NFT related news this week from pop culture to sports and gaming. Below is a roundup of stories you don’t want to miss. 

Pepsi and VaynerNFT team up

Pepsi launched their Mic Drop genesis NFT collection made up of 1,893 generative style NFTs on the Ethereum blockchain. The number commemorates the year Pepsi was born. Consumers will only have to pay gas fees, and to ensure more manageable fees, Pepsi implemented a waitlist process from now until December 14.

In homage to the brand’s history, the design of the NFTs are grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and more.

The Pepsi Mic Drop NFT collection was designed by and created with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company. Gary Vaynerchuk, CEO of VaynerNFT told Cointelegraph, “NFTs will change the culture of value creation forever; this is an exciting moment for the brand to build loyalty & bring immense value to its community & fans.”

Additionally, Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.

1inch and Parts of Four drop Mystery Box

A joint collection of magic and industry by 1inch and Parts of Four will debut as a Mystery Box drop on the Binance NFT Marketplace on Dec. 13. In total, 22,000 NFTs with 31 versions will be minted across 7 levels of sophistication, and offered at 25 BUSD each.

Based on the Parts of Four catalog, the NFT collection of digital jewelry employs an alchemy-based NFT approach. The collection will also be part of a game focused on acquiring and forging rare wearables across P4’s upcoming Greater Metaverse.

The P4 Metaverse expansion will begin with an ERC-20 community token, P4C, and then towards an NFT platform running on the Binance Smart Chain, or BSC. The Parts of Four ecosystem plans to promote interaction with the physical world via embedded tech, AR and bi-directional swaps via the P4 platform.

Tom Brady drops Origins NFT Collection for the holidays

The Tampa Bay Buccaneers quarterback Tom Brady released a 16,000 collectible set on his Autograph NFT platform called “Live Forever: The Tom Brady Origins Collection.”

This collection that represents memories from the beginning of his football career includes a resume he created prior to his 2000 draft selection, a stopwatch, cleats, a jersey from the NFL combine, and more.

The catch however is that the NFTs will be a mystery at the time of purchase until Dec. 14 when token owners can unlock them to reveal a collectible in 1 of 5 possible styles and tiers of rarity.

Tezos x Pantone Color of the Year Initiative

Pantone, the global color authority, has chosen the energy-efficient Tezos blockchain to release the Color of the Year 2022 through a digital collection as NFTs. 

PANTONE 17-3938 Very Peri, is the Pantone Color of the Year selection for 2022. This year marks the first time a colour has been created specifically for Pantone’s colour of the year designation. Paris-based multidisciplinary artist, Polygon1993, will create artworks inspired by this periwinkle shade to develop a digital representation of the color.

Tezos, with over 50 million transactions in 2021, had an average carbon footprint of just 17 individuals.

Other Nifty News

French gaming giant Ubisoft Entertainment SA is facing backlash from the gaming community after launching its new NFT platform Ubisoft Quartz. Ubisoft’s YouTube video introducing its NFTs got a 96% dislike ratio. 

Virtual land sales in the metaverse have been dominated by NFT sales since the beginning of December reaching over $300 million. Of that total, almost a quarter has been for digital land in The Sandbox metaverse, outpacing all other items, art and collections.

Video Game Giant Ubisoft Launches NFT Platform, Software Firm’s Blockchain-Tech Runs on Tezos

Video Game Giant Ubisoft Launches NFT Platform, Software Firm's Blockchain-Tech Runs on Tezos

The French video game manufacturer based in Montreuil, Ubisoft Entertainment SA, has announced the company has launched a blockchain-based platform called Ubisoft Quartz. According to the company, the platform will enhance specific games with playable and energy-efficient non-fungible token (NFT) assets.

Ubisoft Quartz Revealed

For quite some time, video game companies have shown strong interest in NFT technology and blockchain-based games. Earlier this year, firms like Square Enix, Ubisoft, and Electronic Arts have been hinting at moving in the NFT direction. Now Ubisoft has announced it has launched a platform that will leverage the Tezos (XTZ) blockchain to utilize NFT technology.

“Introducing Ubisoft Quartz,” the gaming company tweeted on Tuesday. “We’re bringing the first energy-efficient NFTs playable in a AAA game to Ghost Recon: Breakpoint. Try it in the beta from December 9 with three free cosmetic drops.”

Video Game Giant Ubisoft Launches NFT Platform, Software Firm's Blockchain-Tech Runs on Tezos

Ubisoft is well known for its franchise gaming titles like “Assassin’s Creed,” “Prince of Persia,” the Tom Clancy game franchise, “Rabbids Invasion,” and “Just Dance.” The Ubisoft Quartz website notes that the platform is a “place where you can acquire Digits, the first Ubisoft NFTs (non-fungible tokens), playable in an HD game and rely[ing] on an energy-efficient technology.” The company adds:

Digits will allow you to complete your missions in style.

Tezos Native Token Skyrockets Following Ubisoft’s Announcement, Ubisoft’s Digit NFTs Aim to Be Unique

The web portal shows a few items that could help a player compete in style with NFT items like an M4A1 tactical rifle, an enhanced helmet, and enhanced pants, all of which are limited edition. Meanwhile, after Ubisoft revealed the NFT platform and disclosed the company was working with Tezos, the crypto asset XTZ skyrocketed in value during the last 24 hours. At the time of writing on Wednesday, December 8, XTZ is up 26% in USD value.

The three NFT drops for Tom Clancy’s Ghost Recon game are free, the web portal details, but only Ghost Recon Breakpoint Ubisoft Connect PC players can acquire and play with Digits. “Every single Digit features a serial number,” Ubisoft says. “This serial number is displayed on the collectible and on the in-game item. Each Digit will also be tied to the player names of all its previous and current owners.” Ubisoft’s NFT platform description also notes:

The combination of a serial number and ownership history makes each Digit truly unique.

What do you think about Ubisoft entering into the world of NFT technology with Tezos and the Ubisoft Quartz gaming platform? Let us know what you think about this subject in the comments section below.

Ubisoft launches Ubisoft Quartz platform for playable and energy-efficient NFTs

Starting with Ghost Recon Breakpoint, Ubisoft will drop NFTs to PC players on the Tezos blockchain on Thursday.

French video game publisher Ubisoft announced its first foray into nonfungible tokens (NFTs) via a new platform called Ubisoft Quartz to launch in beta this week with Ghost Recon Breakpoint for PC players on Ubisoft Connect. 

Related: Microsoft muscles into the metaverse with Teams updates and Xbox upgrades

According to a statement shared on the Ubisoft website, players can get collectible pieces of Ubisoft game worlds called Digits, which are “the first NFTs playable in AAA games and running on energy-efficient technology.” Digits, such as in-game vehicles or weapons, will be released in limited quantities and editions and rewarded to early adopters for free on December 9, 12, and 15 in the United States and Canada. Quartz will also be available in Brazil, Spain, France, Belgium, Germany, Italy and Australia.

Ubisoft Quartz’ energy-efficient technology is leveraged on the proof-of-stake blockchain Tezos. Didier Genevois, Ubisoft’s blockchain technical director, expressed the company’s commitment to reducing its global footprint in an interview published on the corporate website:

“This type of blockchain achieves the same results while using significantly less energy than proof-of-work protocols. To give you an idea, a transaction on Tezos is equivalent to 30 seconds of video streaming, while on Bitcoin, it is equivalent to watching one year straight of video streaming!”

Previously, however, Ubisoft had partnered with distribution platform Ultra to leverage its games on the UOS blockchain. Cointelegraph reached out to Ubisoft to learn about their relationship with Ultra. No comment was received before the time of publication.

Related: Ubisoft will seek to invest in and create blockchain games

In the same interview with Genevois, Ubisoft’s blockchain product director Baptiste Chardon added his take on NFTs and gaming:

“This new approach can even, on a longer term, open up new opportunities such as interoperability between games. […] We see blockchain as a means of placing back into the hands of players and creators the value they generate through their engagement with their games.”

Ubisoft ranks among the top 25 largest gaming companies worldwide in terms of market capitalization, hovering over $5.8 billion. And it is significant that a AAA gaming company is championing blockchain technology when other companies like Valve have recently removed blockchain games from their marketplaces.