Nifty News: Pepsi’s debut drop, 1inch expands P4 Metaverse and Tom Brady gifts NFTs

Pepsi and VaynerNFT drop free genesis collection, 1inch and Parts of Four partner to expand the P4 Metaverse, Tom Brady gifts NFTs on Autograph and Pantone releases the Color of the Year 2022 with Tezos

Cointelegraph has had a lot of NFT related news this week from pop culture to sports and gaming. Below is a roundup of stories you don’t want to miss. 

Pepsi and VaynerNFT team up

Pepsi launched their Mic Drop genesis NFT collection made up of 1,893 generative style NFTs on the Ethereum blockchain. The number commemorates the year Pepsi was born. Consumers will only have to pay gas fees, and to ensure more manageable fees, Pepsi implemented a waitlist process from now until December 14.

In homage to the brand’s history, the design of the NFTs are grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and more.

The Pepsi Mic Drop NFT collection was designed by and created with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company. Gary Vaynerchuk, CEO of VaynerNFT told Cointelegraph, “NFTs will change the culture of value creation forever; this is an exciting moment for the brand to build loyalty & bring immense value to its community & fans.”

Additionally, Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.

1inch and Parts of Four drop Mystery Box

A joint collection of magic and industry by 1inch and Parts of Four will debut as a Mystery Box drop on the Binance NFT Marketplace on Dec. 13. In total, 22,000 NFTs with 31 versions will be minted across 7 levels of sophistication, and offered at 25 BUSD each.

Based on the Parts of Four catalog, the NFT collection of digital jewelry employs an alchemy-based NFT approach. The collection will also be part of a game focused on acquiring and forging rare wearables across P4’s upcoming Greater Metaverse.

The P4 Metaverse expansion will begin with an ERC-20 community token, P4C, and then towards an NFT platform running on the Binance Smart Chain, or BSC. The Parts of Four ecosystem plans to promote interaction with the physical world via embedded tech, AR and bi-directional swaps via the P4 platform.

Tom Brady drops Origins NFT Collection for the holidays

The Tampa Bay Buccaneers quarterback Tom Brady released a 16,000 collectible set on his Autograph NFT platform called “Live Forever: The Tom Brady Origins Collection.”

This collection that represents memories from the beginning of his football career includes a resume he created prior to his 2000 draft selection, a stopwatch, cleats, a jersey from the NFL combine, and more.

The catch however is that the NFTs will be a mystery at the time of purchase until Dec. 14 when token owners can unlock them to reveal a collectible in 1 of 5 possible styles and tiers of rarity.

Tezos x Pantone Color of the Year Initiative

Pantone, the global color authority, has chosen the energy-efficient Tezos blockchain to release the Color of the Year 2022 through a digital collection as NFTs. 

PANTONE 17-3938 Very Peri, is the Pantone Color of the Year selection for 2022. This year marks the first time a colour has been created specifically for Pantone’s colour of the year designation. Paris-based multidisciplinary artist, Polygon1993, will create artworks inspired by this periwinkle shade to develop a digital representation of the color.

Tezos, with over 50 million transactions in 2021, had an average carbon footprint of just 17 individuals.

Other Nifty News

French gaming giant Ubisoft Entertainment SA is facing backlash from the gaming community after launching its new NFT platform Ubisoft Quartz. Ubisoft’s YouTube video introducing its NFTs got a 96% dislike ratio. 

Virtual land sales in the metaverse have been dominated by NFT sales since the beginning of December reaching over $300 million. Of that total, almost a quarter has been for digital land in The Sandbox metaverse, outpacing all other items, art and collections.

Why the world’s largest museum is embracing NFT technology

The head of the contemporary art department at the State Hermitage reveals his vision of the future of NFT art.

Eventually, all museums will build their digital copy in the metaverse, according to Dmitry Ozerkov, the head of the contemporary art department at the State Hermitage Museum. 

Ozerkov is currently developing the “Celestial Hermitage”, a digital version of the iconic Russian museum, which will be exhibiting nonfungible (NFT) art. 

“We are all moving into the digital era and our digital twin will be following us everywhere”, Ozerkov told Cointelegraph in an exclusive interview. 

The State Hermitage in Saint Peterburg, Russia, is the largest museum in the world by gallery space with around 3 million works of art.

In September 2021, the museum took its first steps in the NFT world by selling five digital reproductions of its most famous masterpieces in the form of NFTs raising almost $450,000.

In November, the Hermitage launched its first entirely digital exhibition, titled ‘The Ethereal Aether,” where 38 NFTs are showcased within a digital reconstruction of the museum.

Unlike the physical Hermitage, where visitors can only look at the works on display, the virtual exhibition allows visitors to interact with the NFTs on display. 

“You can pass through these doors without touching anything, while in the virtual world, you can do anything: you can play with artworks, you can make them interactive, you can add data to it”, explained Ozerkov. 

The exhibition can be visited online for free until December 10th.

As pointed out by Ozerkov, the interest of the Hermitage in NFTs transcend market dynamics and seeks to investigate the artistic value that NFT can bring into the contemporary art world.

“My idea was to take a selection of existing works out of the market and to put them into the museum and to have a look: what remains in them as art? Is there any art there or we like, what we value in them is only money?”.

Watch the full interview on our YouTube channel and don’t forget to subscribe!

Ross Ulbricht’s debut NFT sold for $6.2M at auction

FreeRossDAO buys the Silk Road founder’s NFT created from prison and auctioned off via SuperRare to fund future efforts to free Ulbricht.

After announcing the launch of his “Genesis Collection” nonfungible token (NFT) auction, Ross Ulbricht, the alleged founder of dark web marketplace Silk Road, has sold his first NFT for $6.2 million or 1,446 Ether (ETH) at auction.

The auction kicked off at Art Basel Miami via the SuperRare platform. FreeRossDAO, the decentralized autonomous organization set up to help free Ulbricht from imprisonment, placed the winning bid. The FreeRossDAO website states that the DAO aims to “advance prison reform” and to “share Ross’s work with the world and give everyone a unique opportunity to own a piece of it.”

Ross Ulbricht’s “Perspective” $6.2M drawing from the “Ross Ulbricht Genesis Collection” of NFTs.

The first NFT sold, called “Perspective,” was drawn in prison using graphite pencil and is part of a 10-piece collection of writings and artworks made by Ulbrict throughout his life. The collection also includes an animated video made by audiovisual artist Levitate and with a voiceover by Ulbricht about his time in prison.

All proceeds raised from the “Genesis Collection” will go towards the Art4Giving fund, a donor-advised trust created by the FreeRossDao as a legal entity to fund new legal proceedings and raise awareness, according to the organization.

FreeRossDAO plans to fractionalize the NFT into ROSS governance tokens and distribute them pro-rata in return for donor contributions. ROSS holders will be able to vote on proposals and participate in the guidance of FreeRossDAO.

Ulbricht’s NFT ranks among the largest sales within the last seven days, as recorded by NonFungible.